Tolly Report Overview

Sponsor:   Zebra Technologies     View all reports from this sponsor

Title: Zebra MPact for Mobile Marketing and Location Analytics MPact Location Tracking vs. Cisco Connected Mobile Experience (CMX)

Publication date:   01 December 2014
Document number:    214148

Abstract:

Today consumers and businesses rely on smartphones, tablets and other Wi-Fi enabled devices for a wide array of personal and commercial applications. All major players in retail, hospitality and airport verticals are using these devices to engage with visitors by using location based services. Businesses are increasingly deploying real-time Wi-Fi and Bluetooth Low Energy (BLE) based location services to offer better customer experience and engage with personalized promotions and in-venue coupons.

Zebra Technologies commissioned Tolly to evaluate its Zebra MPact for Mobile Marketing and Location Analytics platform and compare that with Cisco System’s offering, Connected Mobile Experience (CMX). Tests evaluated a range of functionality and performance. This included a detailed review of the tiered location offering for presence, zone, position along with the location analytics and reporting. Additionally, Tolly engineers evaluated Total Cost of Ownership (TCO) with respect to capital expense and software support costs of typical deployments for location-based services.


Number of pages: 10      Publication price: $0.00

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