Abstract

Providing wireless LAN (WLAN) guest access is a requirement for virtually every public space including retail malls, sports & entertainment complexes, hotels and other hospitality venues. Each WLAN guest also represents untapped potential. Potential for dialogue, interaction and, ultimately, increased sales. To convert that potential to revenue requires a feature-rich and easy-to-use guest analytics solution.

Samsung Electronics America commissioned Tolly to evaluate the key requirements of a guest analytics solution and compare the branded offerings from four prominent WLAN infrastructure providers: Samsung, Aruba, Cisco Meraki, and Ruckus Networks. (See Table 2 for details of the solutions evaluated.)

Tests show that only Samsung Guest Analytics (hereafter often referred to as SGA) provides the full set of analytics and tools needed to inform marketing managers of guest venue activities, provide for easy onboarding and allow for active engagement through a variety of means. Use of its tools is very easy. No need for programming. Step-by- step templates allow marketing staff to run powerful campaigns to drive more business results with their target users.